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Studio render of the same courtyard at dusk, with warm lamps in the arches reflected in the pool. Fictional concept.

Fictional sample campaign

Falaj House · Boutique hospitality

Not yet.

A Still & Shape studio concept. This brand does not exist.

The idea

The falaj has carried water through Al Ain at its own pace for centuries. This small hotel asks guests to do the same.

The insight

Hotels sell rooms. Guests remember the morning they didn't want to leave.

The idea

Replace Do Not Disturb with two words that answer every question: not yet.

The campaign

Not yet checking out. Not yet awake. Not yet ready for the city.

Studio render of a limestone courtyard in morning sun, with a long pool leading to a pointed arch and date palms. Fictional concept.
Studio render of the same courtyard in low afternoon light, with sun falling through the arches. Fictional concept.
Studio render of the same courtyard at dusk, with warm lamps in the arches reflected in the pool. Fictional concept.

One courtyard, one day. Morning

Not yet awake.

Afternoon

Not yet leaving.

Dusk

Time runs slower here.

Studio render of a dark timber door with a green hanger that reads Not yet, in palm shadow. Fictional concept.

Packaging and product

The hanger is the campaign. It replaces Do Not Disturb with a promise the hotel keeps.

A hanger, a key card and a brass room key: small things a guest handles every day.

Studio render of a Falaj House door hanger, key card, brass key and dish of dates on a limestone ledge. Fictional concept.
Hanger, key card and room key, set out as a guest finds them.

The identity

Falaj House

بيت الفلج

Limestone, falaj water and lamp brass, with a quiet classical name in two scripts.

Palette

  • Falaj
    #1F3A34
  • Clay
    #B65F3A
  • Brass
    #C9A777
  • Limestone
    #EFE4CF

Typography

Not yet.

Marcellus for the name and the voice

ليس بعد.

Noto Kufi Arabic, set light, for Arabic

Social campaign

Slow frames, one short line each, and nothing else to read.

falajhouseFictional sample
Studio render of the narrow stone water channel in morning light. Fictional concept.

Not yet awake.

falajhouse It has been running for a long time. It can wait for you.

falajhouseFictional sample
Studio render of the lamplit arcade at dusk. Fictional concept.

Not yet leaving.

falajhouse The lamps are on. Nobody is in a hurry.

falajhouseFictional sample
Studio render looking up at the arcade arches and battlements against an afternoon sky. Fictional concept.

Time runs slower here.

falajhouse Stay for the part of the day nobody photographs.

Studio render from above the courtyard, looking down on the pool, the arcade and its clay jars in morning light. Fictional concept.

The poster

Not yet checking out.

What a hotel would receive

  • Brand identityName, logo in Arabic and English, color and type system
  • Guest touchpointsDoor hanger, key card, stationery and room notes, ready to print
  • CampaignLaunch idea, key visuals and booking campaign
  • Social contentPost templates and a first month of content
  • Brand guideA short guide so your team can use it all

Every image here is a studio render of a fictional hotel. A real project would use real photography of your property.

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