Fictional sample campaign
Third Cup · Specialty café
Don't shake it yet.
A Still & Shape studio concept. This brand does not exist.
The idea
In the Gulf, a small shake of the finjan tells your host you've had enough. We built a café around the moment before that shake.
The identity
Third Cup
A warm italic name, and three circles that fill as the conversation goes on.
Palette
- Roast#21130C
- Saffron#D2A24C
- Cardamom#6E7A4A
- Cream#EFE6D6
Typography
Stay.
Cormorant Italic for the brand voice
Three cups, one table
Jost for menus and details
Packaging and product
Each bag and cup carries the three-circle mark, so the brand reads from across a table.
Social campaign
One ripple, one line. The shake that ends the visit becomes the reason to stay.
Don't shake it yet.
thirdcup One more? Your third cup is where the real conversation starts.
What a client would receive
- Brand identityName, logo in Arabic and English, color and type system
- PackagingPrint-ready bag, cup and sleeve artwork
- CampaignLaunch idea, key visuals and street poster
- Social contentPost templates and a first month of content
- Brand guideA short guide so your team can use it all
Every image here is a studio render of a fictional brand. A real project would use real product photography.
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