Fictional sample campaign
Hour Five · Contemporary sportswear
Before the heat.
A Still & Shape studio concept. This brand does not exist.
The idea
In the UAE summer, the only good hour to run is the one nobody wants to wake for. This label belongs to that hour.
The insight
Sportswear sells heroes. Here, the real commitment is an alarm set for 05:00.
The idea
Make the clock and the temperature the whole language of the brand.
The campaign
Every piece of work is stamped with the time and the temperature, and the numbers only climb.
The identity
Hour Five
Heavy numerals, a dawn gradient, and nothing else.
Packaging and product
A steel bottle stamped with the hour, and a tee folded for the first run.
Social campaign
Three posts, three temperatures, one reason to get up earlier.
29°
34°
41°
Before the heat.
The poster
Hour Five
Before and after
After
BeforeWhat we would make
- Name and identity
- Apparel and box graphics
- Temperature social series
- Dawn outdoor campaign
All artwork is drawn by the studio to show the idea. It is not a photograph of a real product.
Fictional sample campaign
Tal · Luxury skincare