Fictional sample campaign
Tal · Luxury skincare
One drop.
A Still & Shape studio concept. This brand does not exist.
The idea
Tal is an Arabic word for the lightest dew. A luxury brand that asks for less, and treats restraint as the indulgence.
The insight
Luxury skincare fills the shelf with promises. Quiet confidence is rarer.
The idea
Build everything around a single drop, and let the empty space say the rest.
The campaign
No before photos and no claims. Just one drop, and time to yourself.
The identity
Tal
Light, widely spaced letters and one small brass drop.
Packaging and product
Clear glass, a brass collar, a plum dropper and a carton with almost nothing on it.
Social campaign
Compositions that are mostly silence, built to stop a fast scroll.
One drop.
Enough.
Slowly.
One drop.
The poster
Tal
Before and after
After
BeforeWhat we would make
- Name and identity
- Bottle and carton
- Launch visuals
- Quiet social series
All artwork is drawn by the studio to show the idea. It is not a photograph of a real product.
Fictional sample campaign
Falaj House · Boutique hospitality