Third Cup
Don't shake it yet.
In the Gulf, a small shake of the finjan tells your host you've had enough. Third Cup is built around the moment before it.
First cup
The first cup is for arriving.
Say hello. Sit down. Nobody here asks if you're ready to order.
Second cup
The second cup is for catching up.
Say what's new. Cardamom roast, poured into a finjan that is never filled to the brim.
Third cup
The third cup is where the real conversation starts.
Say what you came to say. We'll keep the coffee coming.
The campaign
Don't shake it yet.
لا تهزّ الفنجان بعد.
One instruction on every cup, poster and post: stay for one more.
A three-post series
Third Cup
First cup. Say hello.
الفنجان الأول. قل مرحبًا.
Third Cup
Second cup. Say what's new.
الفنجان الثاني. قل ما الجديد.
Third Cup
Third cup. Say what you came to say.
الفنجان الثالث. قل ما جئت لتقوله.
Each post fills one more circle of the mark.
Come for the third cup.
This is a concept page for a brand that doesn't exist. On a live site, opening hours, directions and table booking would sit here.